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Transparent pricing · See the metal rate, making charge and GST on every piece

TheJewelryChoice

Visit us

See it in person

We're online-first, which is how we keep making charges lower than the high street. When you want to see a piece in your hands, here's how.

Video consultation

A 20-minute call where we show you pieces on camera, talk through weights and making charges, and answer anything about certification. No obligation.

Request a call

Studio visit

Our workshop in Surat, Gujarat, India is open by appointment. Tell us what you'd like to see and we'll have it ready.

Book a visit

Buy and decide at home

Order online, try it at home, and return within 7 days for a full refund if it isn't right. No questions, and return shipping within India is on us.

Return policy

Studio

Where to find us

  • Address

    Surat, Gujarat, India

  • Hours

    Monday to Saturday, 10am – 7pm IST
    By appointment only

  • Call or WhatsApp

    +91 70465 31625

Why online-first

Showrooms are expensive — and you pay for them

A high-street jewellery showroom carries rent, staff and display inventory, and all of it ends up inside the making charge. We keep one workshop and sell direct, which is a large part of why our making charges start at 10% rather than 20–25%.

You still get to see the piece before committing — just at home, with a full refund if it isn't right.

Chat with us